Search Engine Optimization - Frequently Asked Questions

• What is search engine optimization (SEO)?
• What are the benefits of search engine optimization (SEO)?
• What is Pay Per Click (Google Adwords & PPC)?
• What are the benefits of Google Adwords & PPC?
• SEO versus PPC: Which is the better option?
• When will I see results from SEO?
• What is a keyword / key phrase?
  
  

What is search engine optimization (SEO)?

SEO is the art of improving website position on search engines for keywords/phrases related to your products or services. With expert online marketing, your website will be better positioned resulting in more traffic and more sales!

What are the benefits of search engine optimization (SEO)?

• Better exposure to potential clients
  92% of internet users try Google, Yahoo and Bing first to find a product or service
• More click throughs
  up to 60% of people click through on a page 1 or 2 search engine result
• Credibility
  most internet users trust organic search engine results over sponsored links
• Improved conversion
  SEO achieves around 4 times more conversions than paid advertising
• Non stop exposure
  Top search engine rankings work for your business 24/7
• Great value
  Online marketing is 100 times more cost-effective than traditional marketing methods

What is Pay Per Click (Google Adwords & PPC)?

Pay Per Click Advertising is a paid form of search. Ads appear separately to organic search engine results, often at the top or right side of the page. Advertisers pay each time a user clicks through to their website or landing page. Ad position is usually determined by how much you pay for the searched keyword or phrase. Advertisers bid on relevant keywords and phrases to secure optimum ad positioning.

What are the benefits of Google Adwords & PPC?

• Generate instant traffic boost.
• Ideal for short-term advertising campaigns
• Flexible, allowing for advertising copy changes
• Keywords and phrases to be edited, activated or pause

SEO versus PPC

Years of online marketing experience have allowed us to define best online marketing practice. Search Engine Optimization is a clear winner in terms of providing high return on investment, long-lasting results and brand enhancement. The case study below supports this.
A client was preparing to scale back their SEO campaign, feeling it was no longer effective. Rather than act immediately they tracked SEO traffic against their PPC campaign. In one month their website received a total of 5,538 visitors directed from search engines:

PPC Results

1. 2,552 visitors came from PPC advertising at a total cost of $2,169.20
2. Average cost per PPC visitor $0.87
3. Conversion PPC rate 1.4%

SEO Results

1. 2,986 visitors came from SEO results at a monthly cost of $495
2. Average cost per SEO visitor $0.16
3. SEO visitors conversion rate 2.3%

This client is now a firm believer in the power of SEO.

When will I see results from SEO?

You will see results from SEO activity quickly and these will continue to improve and grow. As a rule, SEO takes 1 - 3 months to achieve good results and 4 – 12 months for excellent results.

What is a keyword / key phrase?

A keyword/key phrase is what a person may type into a search engine to find your product or service on the web. Most people search for goods and services via Google, Yahoo and Bing. They enter keywords or phrases in the search box and click Search.
Examples of keywords / key phrases when searching for a Doctor might be:

1. Medical Clinic
2. Medical Doctor
3. After Hours Doctor

Got an SEO question that isn’t on this page? Contact Web Rocky and ask away!